Billionaire Boys Club

Billionaire Boys Club is an influential luxury streetwear brand founded in 2003 by musician Pharrell Williams and Japanese designer Nigo (creator of A Bathing Ape). Built around the mantra "Wealth is of the heart and mind, not the pocket," the brand played a pivotal role in bridging Japanese streetwear, skate culture, and American hip-hop aesthetics with high fashion.

Featuring its iconic astronaut motif, the company produces graphic tees, hoodies, outerwear, denim, and accessories. Billionaire Boys Club operates alongside distinct sub-labels—including skate-centric ICECREAM, refined line Bee Line, and Billionaire Girls Club—with flagship stores in New York, Tokyo, and Paris.