Privacy Policy

Privacy Policy for Athlete Access

Last Updated: 13th October 2026

Welcome to Athlete Access ("we", "us", "our"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, www.athlete-access.co.uk (the "Site"), and use our discount platform services.

We believe in data minimisation. Regarding your direct customer profile, we store none of your personal data other than your name, your athlete number, and your email address. However, to understand how our website is performing and to market our platform, we use third-party analytics tools (Google and Meta) which process standard web tracking data.

Please read this policy carefully to understand our practices regarding your personal data.

1. Who We Are

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:

• Company Name: Athlete Access Limited

• Company Address: Unit 7-9 Macon Court, Herald Drive, Crewe, United Kingdom, CW1 6EA

• Contact Email: support@athlete-access.co.uk

2. Information We Collect (And What We Don't)

We divide the data into two categories: the data you give us directly (which is strictly limited) and the technical data collected automatically by our website.

A. Data We Collect and Store Directly: To provide you with access to our platform, we only collect and store the following three pieces of information in our database:

1. Name (First and Last Name)

2. Email Address

3. Athlete Number (used solely to verify your eligibility for athlete-specific discounts)

4. Date of birth (if provided)

5. Gender (if provided)

B. Technical & Tracking Data (Processed via Third Parties): If you consent to our use of cookies, third-party tools (Google Analytics and Meta) may automatically collect technical data about your equipment, browsing actions, and patterns. This includes your IP address, browser type, time zone setting, and the pages you visit on our Site. We do not link this technical data to your name or email address in our own database.

What we do NOT collect or store:

We do not store your physical address, payment information, purchase history on brand websites, browsing habits, or behavioral profile data. Once you click through to a brand partner's website to claim a discount, your interaction is solely with that brand, and we do not track or store your activity on their site.

3. How We Collect Your Data

• Direct Interactions: We collect your Name, Email, and Athlete Number directly from you when you fill out our registration or verification forms.

• Automated Technologies: If you give us your consent via our cookie banner, we use cookies and pixels to collect Technical Data (via Google and Meta).

4. How We Use Your Data and Legal Basis

We will only use your limited personal data when the law allows us to. We use your data for the following specific purposes:

5. Sharing Your Data

Because we hold such minimal data, our sharing practices are highly restricted. We do not sell your data, nor do we share it with third-party advertisers.

We may share your data only in the following limited circumstances:

• Verification Partners / Brands: If a specific brand partner requires validation of your athlete number before granting a discount, we may pass your Name and Athlete Number to them solely for this verification purpose.

• Service Providers: We use trusted third-party services to host our website and send emails securely. These providers are legally bound to protect your data and may only use it for the exact purposes we specify.

• Legal Obligations: If required by UK law, HM Revenue & Customs, regulators, or other authorities.

6. Data Security

We have put in place appropriate security measures to prevent your minimal personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed. Access to your name, email, and athlete number is strictly limited to those who have a business need to know.

7. Data Retention

We will only retain your personal data for as long as you maintain an active account with us. If you choose to delete your account or unsubscribe from our services, your Name, Email Address, and Athlete Number will be permanently and securely deleted from our active databases.

Evidence documents submitted for membership verification: We use your evidence documents solely to verify your eligibility for membership. Once verification is complete (whether your application is approved or rejected, either by the AI system or following human review), your evidence documents are permanently deleted from our systems

8. Your Legal Rights

Under the UK GDPR, you have rights in relation to your personal data, including the right to:

• Request access to the data we hold about you.

• Request correction of your data if it is inaccurate.

• Request erasure of your data (the "right to be forgotten").

• Withdraw consent at any time (e.g., unsubscribing from our emails).

9. Analytics, Cookies, and Meta (Facebook/Instagram)

Our website uses tracking technologies to improve our services and understand our audience. These non-essential cookies and pixels are only activated if you provide your consent via our website's cookie banner.

• Google Analytics: We use Google Analytics to understand how visitors interact with our website. It collects anonymous information such as your IP address, browser type, and the pages you visit. This helps us improve our platform.

  • You can read Google’s Privacy Policy here: https://policies.google.com/privacy

  • You can opt-out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.

• Meta (Facebook) Pixel: We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. It allows us to understand the actions people take on our website and helps us deliver relevant ads to people who might be interested in our platform. Meta may link this data to your Facebook or Instagram account if you have one.

  • You can read Meta’s Privacy Policy here: https://www.facebook.com/policy.php

  • You can control how Meta uses your data to show you ads by visiting your Facebook Ad Preferences.

You can change your cookie preferences or withdraw your consent for these tracking tools at any time by updating your preferences in our [Cookie Consent Manager].

10. Third-Party Links

Our website contains links to our brand partners where you can claim your discounts. Once you click a link and leave athlete-access.co.uk, you are subject to the privacy policy of that brand. We do not control these third-party websites and are not responsible for their privacy statements.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your minimal data, please contact us at:

Email: support@athlete-access.co.uk

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.