Myprotein

Myprotein is a global sports nutrition brand and digital-first retailer founded in 2004 in Manchester and owned by British e-commerce giant THG plc. Positioned as a market leader in fitness supplements, the brand produces powders, protein bars, snacks, and performance vitamins designed for athletes and everyday gym-goers.

Operating its own manufacturing facilities, Myprotein offers flagship products like Impact Whey Protein alongside sub-brands such as Myvegan, Myvitamins, and MP Activewear, prioritising accessible pricing, extensive flavour varieties, and direct-to-consumer online delivery.