Farah

Farah is a heritage clothing brand founded in 1920 by Mansour Farah in El Paso, Texas, initially manufacturing denim workwear and overalls. In the 1970s and 1980s, after expanding into the UK, the brand was adopted by British youth subcultures—including Mod, Rude Boy, Casual, and Northern Soul movements—establishing Farah as a prominent fixture in British street fashion.

Now owned by Perry Ellis International, Farah produces contemporary menswear, tailoring, polo shirts, knitwear, and casual trousers, characterised by its golden "F" logo. The brand blends retro Mod influences with modern cuts, maintaining a strong international presence.