TOG24

TOG24 is a British family-owned outdoor and lifestyle apparel brand founded in 1958 by Donald Ward in Heckmondwike, West Yorkshire. An acronym for "Truth Over Glory Everyday," the company evolved from manufacturing footwear and sports gear into a national outdoor brand focused on reliable, accessible apparel for everyday outdoor living rather than extreme mountaineering.

Its catalogue features waterproof jackets, fleeces, parkas, skiwear, walking trousers, and casual activewear. TOG24 operates dozens of standalone retail stores, outlet locations, and department store concessions across the UK alongside a global e-commerce presence.